Joue fabric adorns the stunning Kalu Interiors dining installation at Dinner x Design

Closer up look at the swaths of Joue custom-made fabric for the event

All Joue fabric is based off our original watercolor artwork

I’ve always believed in the notion that life is too short to drink bad wine and eat bad food. Well, this notion also should extend to the dining environment around you. I mean, it is all about the entire experience right? So to be holistic, one must consider the aesthetic of one’s surroundings while consuming a carefully prepared meal - whether expertly prepared by top chefs or a solid home cook - like my business partner, Alison! Her New Year’s Eve dinners are legendary and are five hours long!

So with that in mind, Alison and I - representing our design firm, Joue Design - were participants in this year’s Dinner by Design, an event that brings together internationally celebrated designers and local talent who create stunning dining installations. A very limited number of folks get the privilege to dine among these extraordinary environments - ranging from lavish and romantic themes to the outrageous and whimsical. The idea is to inspire and evoke a sense of wonder and appreciation for design in our every day lives. Taking what could be considered a monotonous, daily occurrence - eating - to become something that is a thrill for the senses in every way possible.

Joue Design was a partner this year with Kalu Interiors, and its wonderful design partners Aleem Kassam and Phyllis Lui. Our luxe fabric was draped in a voluminous canopy, containing under it all the whimsy and visual delight of the entire scheme from Kalu. Both Aleem and Phyllis are known for their colorful and fun personalities and the space was every bit a reflection of who they are. Throw pillows and an upholstered bench continued our theme of big, dramatic blooms based off our original, watercolor artwork. We couldn’t be more proud of how beautiful this installation was!

Our artwork was also featured in Designers Collective’s westcoast wintery theme - in a much more muted approach in our ecru rose linen table napkins. Natural elements and multiple layers of texture were the key players in this installation. You can easily breathe and relax before dinner with its calming palette of greys, off-whites and soft earth tones.

We loved being a part of two very diverse approaches! This event marks the beginning of a very busy week for our little company as our fabric will also be a centerpiece in the IDS Bar on the show floor of the Interior Design Show Vancouver, September 22 to 26 at the Vancouver Trade and Convention Centre. If you plan to attend the show, make sure you check out Booth 1311!

xx,
C.